In 1858 Isidore Demaria, after relocating from Ticino, Switzerland 10 years earlier, founded a photographic factory and store in Paris. In February 1893 The firm included the oldest son Jules, born in 1865, as a partner and changed the name to Demaria and Son with a working capital of 540,000 francs. Then in 1897 The firms name was again changed to Demaria Fréres or translated to Demaria Brothers (DMR) to include Jules younger brother Paul. At this time the business is located at 2 rue du Canal Saint-Martin and the factory at 169 quai de Valmy in Paris. Jules Demaria had an early interest in film photography and at this time he collaborates with Joseph Dubouloz to invent and patent a camera called the Pygmalion for taking and projecting moving pictures.

In 1908, the firm merges with Auguste Lapierre’s company who had factories for making magic lanterns and wooden cameras. The new company was called the Société Anonyme des Etablissements Demaria-Lapierre (DL) with a capital of 1,100,000 francs. However Lapierre’s products were not continued, only Demaria’s. This merger allowed the DeMaria-Lapierre company to manufacture all parts of their photographic apparatus devices by themselves.

In approximately 1911 the brothers separated and Jules creates Etablissements J. Demaria, located at 35, rue de Clichy (He filed the trademark "Jide" in 1911). Jules Demaria specialized more on professional cinema projectors. On July 10th, 1912, Jules Demaria was named president of the Chambre Syndicale Cinematography, and becomes one of the most influential French film personalities of the time. In the 1930’s Etablissements J. Demaria, was purchased by the Continental Photographic Society "Contipho" 113 bis, boulevard Ney in Paris. Jules Demaria died May 10, 1950, at the age of 84.


Paul Demaria and Lapierre's successor Edouard Virgile 's two sons operated Demaria-Lapierre producing many popularity cinema and cameras in the early 1900s. In 1929 Demaria bought the Etablissements Mollier business who was well established in making photographic devices intended mainly for education with the trademark " Le Cinéma Educateur”. The new company was called Demaria-Lapierre and Mollier. The company continued to produce quality cameras. One of Demaria’s most successful camera lines was the 120 Dehel which began production in 1933. After the war in 1945 The firm changed their main camera brand name from Dehel to Telka. The company ceased operations in 1964.

CLICK HERE for information on Demaria Cameras



REF:

2008, Jules Demaria, Cinematographes (http://cinematographes.free.fr/demaria.html)
2020 Granata Carlo - Italyfoto (www.catalogoitalyfoto.com/prodotto/1909-demaria-jules-20338/)

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2021-06-06 03:44:47